The Wall Street Journal has “a person familiar with the matter” who says that The WSJ plans to charge subscribers $17.99 per month for iPad subscriptions. That’s not a bad price, since the print version costs about $29 per month. But it isn't as great a deal as people were expecting. People want digital content for cheaper than that, since there is no "printing" involved.
So much for a consumer win as far as iPad content goes. But we kinda figured it would work out like this anyway. Meanwhile, magazines are ready to offer weekly or monthly editions from the start, not annual subscriptions. The April issue of Esquire magazine will arrive in downloadable format without advertisements for only $2.99, which is $2 less than the newsstand price, and will include five music videos to show off the device’s multimedia. Then we have a full iPad issue of Men’s Health that matches the $4.99 regular price.
It will be interesting to see what happens with pricing from here.
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