Pepsi, one of the big name companies that always has Super Bowl ads, will not advertise in next year's Super Bowl for the first time in 23 years.
The move is seen as a significant shift in strategy for the beverage company, but maybe it has something to do with the economy as well. The weak economy has hurt advertising budgets for many companies that regularly advertise in the Super Bowl. Sales are from $2.5 and $3 million per spot this year. The company's snack unit Frito Lay will still advertise during the game this year however.
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