In what is likely an industry first, Ford is pricing the new Lincoln's new MKZ Hybrid exactly the same as its gasoline version — $35,180 including destination fees. That's shocking news. We are all used to paying much more for hybrid versions.
Ford's decision will surely entice more buyers to buy the hybrid as a something-for-nothing-extra alternative. It's hard to believe that they will sell many MKZ V-6 gasoline versions now.
The decision to offer the Lincoln MKZ Hybrid and gas models at the same price point is another example of the Lincoln brand's philosophy of bringing luxury standard to customers. From standout product design, and class-leading technology and powertrains that deliver top performance and fuel efficiency, Lincoln is changing the game in the luxury market.
Bold move. Others will surely follow their lead.
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