The ketchup packet has been around for over 40 years, and it has had complaints for nearly as long. That it's too messy, too small, too hard to open etc. So in a bid to make customers happier, Heinz is unveiling the first major packaging change to the condiment. It's a smart move by the company as the design is long overdue and compliments the times we live in.
The new design has a base that's more like a small cup, which is suitable for dipping , while also having a tear-off end for squeezing, plus it holds three times as much ketchup. It was a challenge for Heinz to find a design that lets diners dip or squeeze ketchup that could also be sold at a price acceptable to restaurant customers. The company even bought its design team a used minivan two years ago to test if their ideas really worked while eating on the road.
Great move by Heinz.
Tags business Heinz ketchup packets