93% of Americans eat pizza at least once a month, so the decision by Domino's to publicly denigrate its old product while rolling out a new re-engineered pizza was a big risk. One that is clearly paying off. I haven't tried their new pizza myself but I agree with Tom Barlow of Walletpop when he says that the old version looked like " a few pieces of laundry blown across a 20-acre field".
Tom tried the new pie and he says it had a chewy, but not too chewy, crust that was baked all the way through, the topping were in proper proportion to the crust and the cheese tasted like real cheese, rather than caulk. And he isn't the only one who likes it.
The moral of the story here is reinvent your product and focus on quality. It was a risky thing to do, but in this case it's paying off.
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